Augustine Cyril Chi-Kin Chow Ph.D. Dissertation 1995
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TOWARDS A GENERIC MODEL OF TRANSACTIONAL, CONTRACTUAL, AND RELATIONAL
SERVICE EXCHANGE IN RETAIL BANKING
For Partial Fulfillment for the degree of the Doctor of Philosophy in Marketing
in the Chinese University of Hong Kong, 1995
Thesis Supervisor: Dr. K H Lee
Download Ph.D. Dissertation Full Script here:
